Facebook recently proved that the degrees of separation between strangers is smaller than we all thought it’s only 3.5 people.įinding your commonality (and bringing it up in a natural way) makes you more attractive to your prospect. Or maybe you have some friends in common.
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Maybe you went to rival colleges, or are big fans of tattoos, or have worked with the same person in the past. You and this person have something in common-a background, a hobby, or a piece of knowledge. You (and everyone else on your sales team) both share a similarity. Your cold calling script needs to answer these questions truthfully while keeping the biggest cold call haters on the line. When they pick up the phone, they’ll be wondering these questions that you need to address, before you can even begin your elevator pitch. If you’re calling someone who’s never talked to you before, they will likely be on the defense.
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How to Master Your First Cold Calling Attempt Looking to follow up by email? Here are 18 proven email templates.Īn example of what not to do: The sales call script that prospects everywhere are begging you to stop using.
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Instead, impress them with how well you know their pains. Don’t paraphrase what your prospect does.Don’t just use the phone “Following-up calls with emails increases your chances,” says Yesware Sales Manager Joel Felcher.Don’t give up if you don’t reach them the first time.Mystery buys time but can bite you later. Don’t be sketchy about who you are or why you’re calling.There are plenty of do-not’s when it comes to making a cold call. The Bad Sales Call Script: How To Get Yourself Hung Up On Try one of these science-backed steps to boost your confidence. Here’s what you’ll need: your prospect list (ideally with prior research about the person), your sales call script, and a place to jot down call notes. When it’s go-time, remove any visual distractions so you’re fully present to lead the conversation. Whatever time you choose, make sure to block it off on your calendar. We found that sales calls lasting over five minutes most often occur 3:00 to 5:00 PM on Tuesdays and Thursdays. A Yesware analysis of over 25,000 calls made through our phone dialer discovered this is the best window. If you’re not sure where to start, try Tuesday or Thursday afternoon. (Keep reading for sales call script templates examples to copy/paste) Remember, your goal isn’t to pitch someone on the spot it’s to get them to commit to a meeting. It’s the best way to make sure you hit the right points during your call.
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Personalize it to the person, role, and account you’re prospecting to, and tweak it according to what works.Įasiest way to book meetings Send customizable links that sync to your Outlook or Gmail calendar Try Yesware Free Sales Call Script Success: The Science Behind Getting Positive Results When Cold Callingįirst thing’s first: Write an outline of what you want to say. Look at it this way - a cold call script is a shoulder to lean on, not a crutch to carry you.
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Used well, it’s your guiding light to navigate a conversation.īut abuse it and you become a telemarketing robot that sweats when forced to go off-script. Using a sales call script is one of the top cold calling tips recommended - but does it work?Ī sales call script can be your best friend or your worst enemy.